A lot of speculation has arisen lately from the bid by Microsoft to acquire Yahoo! back in February.
Not nearly as much has come from AOL’s bid to acquire the same property. Primarily, I think, due to the fact that while AOL does provide cheap Internet access, most serious online marketers do not make use of their limited and restrictive services.
As for Microsoft’s hopeful proposal, even if successful, would still not give them the overwhelming share of the search market held by competitor Google.
It would, however, give them leverage of the cutting edge technologies and developers already setting a high bar for all competitors of the “Quiet Giant”, Yahoo!
The near future should bring some excellent advances in the “Mobile Web” field. Some areas to watch would be in ‘mobile social networks’, ‘mobile eCommerce’, and ‘mobile search’. With new devices and features coming out with increased frequency, however development has been rather slow, the days of using your mobile device just to download ringtones and wallpapers is quickly coming to an end.
Again, I suggest you take a hard look at those .mobi domains.
The acquisition of Yahoo could relieve some of the pressure from Microsoft for developing these new technologies and allow them to focus on refining the proposed Microsoft 7 OS, said to become available sometime in 2009. This OS is supposed to be based on the Windows Server 2008 platform, and if Microsoft can keep their hands in their pockets, this could be an excellent OS. We can only hope that it will not turn out to be the folly that Vista has been.
So, how does this Microsoft takeover effect online marketers? Actually, there does not seem, at this point, any need for drastic measures. Outside of the obvious entertainment value provided by such proposals, until something actually happens, it’s business as usual.
After all, ultimately it is your success that really counts. Stay the course. Follow the tactics and techniques that have made companies successful for years, and you will be fine.